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ITLS Working Papers 2014
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How green is a lean supply chain?
Published 2014-12-01This article presents a supply chain planning model that can be used to investigate tradeoffs between cost and environmental degradation including carbon emissions, energy consumption and waste generation. The model also ...Open AccessWorking Paper -
Value creation using social media in a virtual business model: how Amazon approaches customer service on twitter
Published 2014-10-01With the growing popularity of social media sites, consumer-focused businesses across industry sectors have started conducting both promotional activities and customer service related interactions via the same platforms. ...Open AccessWorking Paper -
The influence of online reviews on decision making – implications to the travel industry
Published 2014-07-01This study adopts a quantitative approach using a factorial between-subjects experimental design to determine the effects of online reviews on brand trust and consumer equity. Customer equity links closely with customer ...Open AccessWorking Paper -
Not too late to learn from the Sydney Olympics experience: Opportunities offered by multimodality in current transport policy
Published 2014-11-01Sydney is the Australian city that attracts the most global attention with its beautiful harbour, its iconic attractions of the harbour bridge and opera house. Tourists may leave Sydney with a complimentary view of Sydney’s ...Open AccessWorking Paper -
Analysing air operators’ managerial perceptions of incentives for competing for regional PSO air services within Europe
Published 2014-11-01While it has been established in previous research that public support for air services to peripheral or economically underdeveloped regions is justifiable, the current EU Public Service Obligation (PSO) air service mechanism ...Open AccessWorking Paper