Browsing ITLS Working Papers 2014 by author "Bhattacharjya, Jyotirmoyee"
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Value creation using social media in a virtual business model: how Amazon approaches customer service on twitter
Bhattacharjya, Jyotirmoyee; Tripathi, Sonali; Ellison, Adrian B; Kitratporn, NuntikornPublished 2014-10-01With the growing popularity of social media sites, consumer-focused businesses across industry sectors have started conducting both promotional activities and customer service related interactions via the same platforms. ...Open AccessWorking Paper
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