Browsing ITLS Working Papers 2014 by author "Asano, Glenn"
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The influence of online reviews on decision making – implications to the travel industry
Lok, Peter; Asano, Glenn; Rhodes, JoPublished 2014-07-01This study adopts a quantitative approach using a factorial between-subjects experimental design to determine the effects of online reviews on brand trust and consumer equity. Customer equity links closely with customer ...Open AccessWorking Paper
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