Browsing ITLS Working Papers 2012 by subject "Innovation; imitation; commoditisation; value migration; the PRODUCT-service life cycle; the product-SERVICE life cycle"
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A modified product life cycle becomes a useful basis for a new product-service strategy model
Published 2012-06-01The recent financial problems of the 2008/10 GFC and the likelihood of similar events occurring in 2012/13 has ‘spooked’ business and consumer confidence and has resulted in fierce competition in both B2C and in the derived ...Working Paper