Browsing ITLS Working Papers 2012 by author "Cheng, Vincent TP"
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The relationship between brand trust, online customer reviews and willingness to purchase
Lok, Peter CW; Cheng, Vincent TP; Rhodes, Jo H; Asano, GlennPublished 2012-04-01This research investigates how online customer reviews, a particular form of electronic word of mouth (eWOM), affect consumer decision-making (willingness to purchase) during a first time purchase of services or products. ...Open AccessWorking Paper
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