Reduction and the tachistoscopic falsh - a marginalised technology.

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Open Access

Field	Value	Language
dc.contributor.author	Corompt, Martine	en
dc.date.accessioned	2013-11-22
dc.date.available	2013-11-22
dc.date.issued	2013-01-01	en
dc.identifier.citation	Cleland, K., Fisher, L. & Harley, R. (2013) Proceedings of the 19th International Symposium on Electronic Art, ISEA2013, Sydney.	en
dc.identifier.uri	http://hdl.handle.net/2123/9652
dc.description.abstract	The subliminal flash has had a long and colourful history in perceptual psychology, from its origins in WWII military and law enforcement training, through use as a tool for market research and by structuralist filmmakers of the 1960s, to more dubious associations with mind control. In more recent times the subliminal flash has been used in television advertising as a gimmick rather than a surreptitious form of brainwashing - though the practice is still officially banned in Australia. This paper explores the history of the tachistocopic flash as a methodology both cultural and technological, and more recently as an outlawed practice in commercial screen culture.	en
dc.publisher	ISEA International	en
dc.publisher	Australian Network for Art & Technology	en
dc.publisher	University of Sydney	en
dc.subject	Tachistoscope	en
dc.subject	Flash Frame	en
dc.subject	Subliminal	en
dc.subject	Perceptual	en
dc.subject	Psychology	en
dc.subject	Digital Easter Egg	en
dc.subject	Mind Control	en
dc.title	Reduction and the tachistoscopic falsh - a marginalised technology.	en
dc.type	Conference paper	en
usyd.faculty	University hosted conferences