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dc.contributor.authorXi, Haoning
dc.contributor.authorShao, Zhiqi
dc.contributor.authorHensher, David A
dc.contributor.authorNelson, John D
dc.contributor.authorChen, Huaming
dc.contributor.authorWijayaratna, Kasun
dc.date.accessioned2025-03-14T04:28:00Z
dc.date.available2025-03-14T04:28:00Z
dc.date.issued2025en_AU
dc.identifier.urihttps://hdl.handle.net/2123/33703
dc.description.abstractMobility-as-a-Service (MaaS) platforms are reshaping urban mobility by integrating multiple travel modes into seamless, user-centric systems. However, designing dynamic MaaS bundles that adapt to user-specific preferences, evolving over time in response to changing travel behaviors and shifting needs, remains a significant challenge. The rise of big data and artificial intelligence (AI) has unlocked new opportunities for data-driven personalized MaaS bundle solutions. In this study, we introduce an innovative MaaSformer-MMoE framework to customize user-specific monthly MaaS bundles by predicting each user’s mode-specific usage frequency class (classification tasks) and travel fare (regression task) for the upcoming month based on the user’s previous travel records. Within the multi-gate mixture-of-expert (MMoE) framework, each expert network is a MaaSformer, and each gate determines the weighted contributions of expert outputs relevant to a specific task tower. MaaSformer integrates two key modules: 1) Multi-mode Transformer processes continuous time-series features (e.g., monthly travel time, distance, and fare) employing a multi-feature self-attention mechanism; 2) OD Transformer processes origin-destination (OD)-specific travel features (i.e., journey frequency) using a multi-OD self-attention mechanism. Evaluated on a multimodal (i.e., bus, rail, ferry, and tram) dataset of over 1.5822 million users in Queensland, Australia, from 01/2021 to 01/2023, the proposed MaaSformer-MMoE demonstrates state-of-the-art performance in predicting mode usage frequency class and travel fare compared with 9 baseline models, significantly improving user satisfaction, adoption and retention for MaaS platforms.en_AU
dc.language.isoenen_AU
dc.publisherUniversity of Sydneyen_AU
dc.rightsCopyright All Rights Reserveden_AU
dc.subjectMobility-as-a-Service (MaaS)en_AU
dc.subjectMaaS Bundle Customizationen_AU
dc.subjectMulti-task Transformeren_AU
dc.subjectMaaSformeren_AU
dc.subjectMulti-gate mixture of-experts (MMoE)en_AU
dc.titleMaaSformer-MMOE: Multi-task Transformer under mixture-of-experts framework for MaaS bundle customizationen_AU
dc.typeWorking Paperen_AU
dc.subject.asrcANZSRC FoR code::35 COMMERCE, MANAGEMENT, TOURISM AND SERVICESen_AU
dc.identifier.doi10.2139/ssrn.5056659
usyd.facultySeS faculties schools::The University of Sydney Business School::Institute of Transport and Logistics Studies (ITLS)en_AU
usyd.departmentInstitute of Transport and Logistics Studiesen_AU
workflow.metadata.onlyNoen_AU


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