Modelling Strategic Alliance Partner Choice in International Airline Networks
Access status:
Open Access
Type
Working PaperAuthor/s
Nyathi, Michael Z.Abstract
It is generally acknowledged that consumers prefer to fly with an airline that has an extensive network. Such consumer preference is inducing airlines to form strategic alliances with foreign airlines in order to attract custom to their networks. This paper presents a framework for modelling strategic alliance partner choice in international aviation. The stated preference modelling exercise for testing the relative weights of the partner attribute is described.It is generally acknowledged that consumers prefer to fly with an airline that has an extensive network. Such consumer preference is inducing airlines to form strategic alliances with foreign airlines in order to attract custom to their networks. This paper presents a framework for modelling strategic alliance partner choice in international aviation. The stated preference modelling exercise for testing the relative weights of the partner attribute is described.
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Date
1995-07-01Department, Discipline or Centre
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