Off the Ball: Ethnicity, Commercialism and Australian Football, 1974-2004

Abstract

Despite its seemingly marginal role in Australian sport, football (soccer) contributed significantly to public debates regarding multiculturalism and imagined Australian national identity. This thesis explores the relationship between the ongoing de-ethnicisation of Australian football and the game’s rapid commercialisation. I contend that the introduction of a new professional competition in 2004 rounded out decades of attempts by football administrators to downplay the ethnic image of the game in order to sell the game to a ‘mainstream’ audience.