"It's All About Me" - Anthropomorphised - Part 1

Debenham, John

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Open Access

Field	Value	Language
dc.contributor.author	Debenham, John
dc.date.accessioned	2011-07-29
dc.date.available	2011-07-29
dc.date.issued	2011-07-06
dc.identifier.uri	http://hdl.handle.net/2123/7733
dc.description	Presentation by Professor John Debenham from the University of Technology, Sydney at the Agent-Based Modelling Intensive Course Wednesday Colloquium, held at The University of Sydney Business School in July 2011. Professor John Debenham takes us through his research collaboration with Professor Simeon Simoff on making models more reflective of real-world environments by making models more respectable and believable. This first part of the "It's All About Me" presentation looks at the theory side of the research, focusing on agent relationships and systems, whether Game Theory is relevant to making relationships believable, and the concepts of trust & respect in agent-based models.	en
dc.description.abstract	Present electronic markets, which focus on the backend transaction processing system and catalogue-style interaction, do not provide the perception that there are people behind them. This research approaches believability from an indivisual stance – “It’s all about me”. Every player and the environment should adjust towards that person. We develop the concept of an immersive normative multiagent system that delivers electronic market technology that supports believability.	en
dc.description.sponsorship	Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School	en
dc.language.iso	en_AU	en
dc.relation.ispartofseries	ABM Wednesday Colloquium	en
dc.rights	Other	en
dc.subject	Agent	en
dc.subject	Modelling	en
dc.subject	Respectability	en
dc.subject	Believably	en
dc.subject	System	en
dc.subject	Environment	en
dc.subject	Relationships	en
dc.subject	Trust	en
dc.subject	Game Theory	en
dc.subject	Intimacy	en
dc.subject	Balance	en
dc.subject	Respect	en
dc.subject	Business	en
dc.subject	Marketing	en
dc.subject	Interaction	en
dc.subject	Commitment	en
dc.subject	Enactment	en
dc.subject	Evaluation	en
dc.subject	Institution	en
dc.subject	Society	en
dc.title	"It's All About Me" - Anthropomorphised - Part 1	en
dc.type	Presentation	en
usyd.faculty	University of Sydney Business School, Discipline of Marketing
usyd.citation.volume	4
usyd.citation.issue	4	en