Discipline of Marketing
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Is it Bad to Make Use of Unverified Information?
Published 2011-07-06Agent-based models are often used to study problems of group decision making and group movement from the animal kingdom. Some of the most thoroughly studied processes that have been modelled using agent-based models are ...Presentation -
Using Agent-Based Models to Understand the Surprising Complexity of Global Markets
Published 2011-07-06Why is the economy “complex”? For all the recent advances in the management sciences, businesses today face markets full of unexpected events, from cascading failures of lending institutions to speculative investment and ...Presentation -
BNAS: Towards a Business Nework ABM System
Published 2011-07-06Business relations and networks play a central role in the way business and economic systems are organised and function. But their dynamics and evolution have received little research attention, with research focusing more ...Presentation -
"It's All About Me" - Anthropomorphised - Part 1
Published 2011-07-06Present electronic markets, which focus on the backend transaction processing system and catalogue-style interaction, do not provide the perception that there are people behind them. This research approaches believability ...Presentation -
Choosing the Right Model
Published 2011-07-06Building Agent-Based Models requires assumptions (as does building any model).The advantage of ABM is the assumptions can be realistic, rather than made in order to solve a calculus-based problem. But what does "realistic" ...Presentation