"It's All About Me" - Anthropomorphised - Part 1
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Open Access
Type
PresentationAuthor/s
Debenham, JohnAbstract
Present electronic markets, which focus on the backend transaction processing system and catalogue-style interaction, do not provide the perception that there are people behind them. This research approaches believability from an indivisual stance – “It’s all about me”. Every player and the environment should adjust towards that person. We develop the concept of an immersive normative multiagent system that delivers electronic market technology that supports believability.Present electronic markets, which focus on the backend transaction processing system and catalogue-style interaction, do not provide the perception that there are people behind them. This research approaches believability from an indivisual stance – “It’s all about me”. Every player and the environment should adjust towards that person. We develop the concept of an immersive normative multiagent system that delivers electronic market technology that supports believability.
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Date
2011-07-06Department, Discipline or Centre
University of Sydney Business SchoolShare