Browsing Discipline of Marketing by subject "Business"
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BNAS: Towards a Business Nework ABM System
Published 2011-07-06Business relations and networks play a central role in the way business and economic systems are organised and function. But their dynamics and evolution have received little research attention, with research focusing more ...Presentation -
"It's All About Me" - Anthropomorphised - Part 1
Published 2011-07-06Present electronic markets, which focus on the backend transaction processing system and catalogue-style interaction, do not provide the perception that there are people behind them. This research approaches believability ...Presentation -
Using Agent-Based Models to Understand the Surprising Complexity of Global Markets
Published 2011-07-06Why is the economy “complex”? For all the recent advances in the management sciences, businesses today face markets full of unexpected events, from cascading failures of lending institutions to speculative investment and ...Presentation