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dc.contributor.authorNairn, Hamish
dc.date.accessioned2009-07-23T12:08:34Z
dc.date.available2009-07-23T12:08:34Z
dc.date.issued2009-07-23T12:08:34Z
dc.identifier.urihttp://hdl.handle.net/2123/5315
dc.description.abstractABSTRACT: Large pure internet firms challenge key assumptions in international business theories. This paper considers the relevance of the eclectic paradigm and ‘born global’ theories to large purely internet based multinationals. By researching four case studies of firms operating in the Australian market, evidence is found for a need to update the theory. Specifically, there is a need to consider the elevated importance of the consumer as a critical resource. Secondly, these firms operate in a market that is borderless and where market entry is a spectrum. Third, complex networking relationships break down boundaries between internal and external. Theory must be developed to analyse the post-born global firm.en
dc.language.isoen_AUen
dc.rightsThe author retains copyright of this thesis
dc.titleLarge Pure Internet Firms and Theories of International Business: Australia as a Foreign Internet Marketen
dc.typeThesis, Honoursen
dc.contributor.departmentDiscipline of International Businessen


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