The Disconnect Between Journalism and Governance: A Critical Analysis of The Interaction of Journalism and Governance in the Virtual World Second Life.

Abstract

This thesis analyses the interaction of journalism and governance in the virtual world Second Life. It examines the structure, practices and influence of journalism in Second Life and explores the nature and communicative aspects of governance in this virtual world. As virtual worlds attract growing numbers of subscribers and social interaction increasingly moves towards the online environment, it is crucial to understand the practices and conventions which structure human interaction in these spaces. To explore these concerns, a close critical analysis of Second Life was conducted, based upon academic literature, interviews and a content analysis. Eight interviews with significant journalists in Second Life were conducted and a content analysis of thirteen publications was undertaken. Yochai Benkler’s theory of social production provides a theoretical base which frames the nature of Second Life as participatory, collaborative and networked, and defines the relationship between media and governance using the concept of a networked public sphere. Practices of journalism in Second Life display a combination of traditional, professional,gatewatching and participatory, networked, gatekeeping characteristics, and it perform numerous roles in mediating communication. Second Life publications facilitate active and abundant conversation between residents, facilitating a networked public sphere. Linden Lab uses a variety of strategies to communicate governance discourses to users. Despite the similarity between normative and Second Life journalism, it has a negligible influence over the structure and direction of governance. The disconnect between journalism and governance in Second Life raises questions about individual freedom and collaborative production in virtual worlds, challenging existing understandings of online interactions.