Two Mobility as a Service (MaaS) paradigms: Private Assets as a Service (PAaaS) with reference to the Private Car as a Service (PCaaS) and Corporate MaaS (C-MaaS)

Abstract

Mobility as Service (MaaS) continues to garner significant interest and yet we still appear to be a long way from any signs of a product profile that has the merit of a business case let alone a commercial case. We continue, however, to explore ways in which MaaS may eventually deliver societal outcomes that make it an appealing contribution to delivering improved mobility aligned with sustainability objectives. This note proposes a focus on ways to make better use of the private car and a corporate commitment model as offering real potential if behaviourally achievable to deliver an appealing MaaS offering.