Two MaaS paradigms: Private Assets as a Service (PAaaS) with reference to the Private Car as a Service (PCaaS) and Corporate MaaS (C-MaaS)

Abstract

Mobility as a service, or MaaS, is the most cited idea. MaaS however, despite its intuitive appeal, is struggling to develop a future. While a growing number of App developers are parading their digital capability as delivering a MaaS capability, in the main we see little more than another trip planning app. ‘Private Car as a Service (PCaaS)’ or more generally “Private Assets as a Service (PAaaS)” is based on a critical need to provide mobility services to residents of regional towns and rural hinterlands who have a need to visit medical specialists who are located many kilometres away, often over 200 or more kilometres, and where they are likely to have to stay overnight. The idea of bundling or packaging of MaaS offers can be appealing to businesses as a corporate initiative that fits well with the social licence and commitment to corporate social responsibility.