Mobility as a Service and private car use: evidence from the Sydney MaaS trial

Abstract

Australia’s first Mobility as a Service (MaaS) trial commenced in April 2019 in Sydney, running for two years. The objective of the trial is at least twofold – to assess interest in various MaaS subscription plans through bundling public transport, rideshare, car share and car rental with varying financial discounts and monthly subscription fees, in contrast to pay as you go (PAYG); and to assess the extent to which the use of the private car might change following a subscription to a monthly mobility bundle. This paper assesses the second objective by investigating the potential for changes in monthly car use in the presence of a MaaS program. There is no previous research that we are aware of that has tested the relationship between MaaS bundle uptake and private car use. The paper develops a joint discrete-continuous model system to explain the choice between monthly bundles and PAYG, and subsequently, the total monthly car kilometres. Controlling for monthly differences due to other influences such as seasonal travel activity, the findings suggest that the offered bundles do have an encouraging impact on private car use. Within the limits of what was tested under the Sydney MaaS trial, indicative evidence suggests that MaaS has the potential to change travel behaviour in a way aligned with sustainability objectives, although this evidence should not be taken as suggesting that MaaS is a commercially viable mobility strategy.