Mobility as a Service (MaaS) – Going Somewhere or Nowhere?

Abstract

Noting the continuing lack of agreement as to how the concept of Mobility as a Service (MaaS) should be defined, this short paper offers an evaluation of the extent to which MaaS faces a very uncertain future. While MaaS remains a compelling concept, without evidence of MaaS contributing to sustainability goals the multimodal future may be one of contactless deep linked customer-oriented Apps with no provision for bundling mobility services. A MaaS Champion with a proactive approach, led by government, seems essential for any future positive outcomes.