Browsing ITLS Working Papers 2015 by subject "Advertising, Electronic Word-of-Mouth, Elaboration Likelihood Model (ELM), Intention to visit, Trust, Interest"
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The influence of key determinants on consumers’ choice in tourism destination
Published 2015-04-01This study aims at developing a model that explains the effect of different stimuli types (ST) (i.e. online reviews and advertising) on a tourist’s intention to visit (ITV) a new destination. Two separate studies were ...Working Paper