Browsing ITLS Working Papers 2015 by author "Cheng, Vincent"
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The influence of key determinants on consumers’ choice in tourism destination
Lok, Peter; Cheng, Vincent; Rhodes, JoPublished 2015-04-01This study aims at developing a model that explains the effect of different stimuli types (ST) (i.e. online reviews and advertising) on a tourist’s intention to visit (ITV) a new destination. Two separate studies were ...Open AccessWorking Paper
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