Browsing ITLS Working Papers 2005 by subject "TravelSmart, travel behaviour change, community-based social marketing, barriers."
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Community Perceptions of ‘TravelSmart’ Behaviour in South Australia
Published 2005-08-01Insights from psychology and marketing have recently led to an alternative to information-based behaviour change campaigns, known as community-based social marketing. The key to this approach is the identification of ...Working Paper