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dc.contributor.authorNip, Joyce Y. M.
dc.contributor.authorFu, King-wa
dc.date.accessioned2016-09-27
dc.date.available2016-09-27
dc.date.issued2016-03-01
dc.identifier.citationNip, J. Y., & Fu, K. W. (2016). Challenging Official Propaganda? Public Opinion Leaders on Sina Weibo. The China Quarterly, 225, 122-144.en
dc.identifier.urihttp://hdl.handle.net/2123/15714
dc.description.abstractThis article examines the prominence of various user categories as opinion leaders, defined as initiators, agenda setters or disseminators, in 29 corruption cases exposed on SinaWeibo. It finds that ordinary citizens made up the largest category of initiators but that their power of opinion leadership was limited as they had to rely on media organizations to spread news about the cases. News organizations and online media were the main opinion leaders. Government and Party bodies initiated a fair number of cases and, despite not being strong agenda setters or disseminators, were able to dominate public opinion owing to the fact that news organizations and online media mainly published official announcements about the cases. Media organizations also played a secondary role as the voice of the people. While individuals from some other user categories were able to become prominent opinion leaders, news workers are likely to be the most promising user category to challenge official propaganda.en
dc.description.sponsorshipFaculty Research Support Scheme of the Faculty of Arts and Social Sciences, the University of Sydney. University of Hong Kong Seed Funding Program for Basic Research and the General Research Fund, Research Grants Council, Hong Kong (Project Code: 17402314).en
dc.language.isoenen
dc.publisherThe China Quarterlyen
dc.relationFaculty Research Support Scheme of the Faculty of Arts and Social Sciences, the University of Sydney + University of Hong Kong Seed Funding Program for Basic Research and the General Research Fund, Research Grants Council, Hong Kong (Project Code: 17402314).en
dc.rightsotheren
dc.subjectChinaen
dc.subjectinterneten
dc.subjectpropagandaen
dc.subjectpublic opinionen
dc.subjectsocial mediaen
dc.subjectWeiboen
dc.titleChallenging Official Propaganda? Public Opinion Leaders on Sina Weibo.en
dc.typeArticleen
dc.subject.asrcFoR::200102 - Communication Technology and Digital Media Studiesen
dc.identifier.doi10.1017/S0305741015001654
dc.type.pubtypePreprinten
dc.rights.other"All postings shall include a prominent bibliographical reference and statement of copyright ownership. Where possible all postings should include a link to the published article on Cambridge Journals Online."en
usyd.facultyFaculty of Arts and Social Sciencesen


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