The Tcard Implementation Failure - The Need to Reconfigure Pre-existing Structures

Abstract

The Tcard was first promised in time for the 2000 Sydney Olympics, but serious implementation plans only started in 2003 when the company ERG was contracted to deliver the Tcard. An amendment bill was passed to establish an organisation to overlook the technical rollout of the Tcard and massive financial investment followed. However, the Tcard was never implemented and the contract with ERG was cancelled in 2008. Meanwhile other global cities – Tokyo, Hong Kong, Seoul, London as well as other Australian cities have successfully implemented smartcard systems over the last two decades. This study uses two theoretical frameworks to find out what caused the failure of Tcard implementation. Both frameworks reveal that the key actors’ decisions to leave pre-existing legacy fares and bureaucratic structures led to the failure. The study also uncovers beyond the direct findings of the two frameworks, exposing that key actors failed to reform pre-existing structures due to their confinement in electoral interests, causing policy myopia and a major misunderstanding of public demands on transportation.