Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap
| Field | Value | Language |
| dc.contributor.author | Riemer, Kai | |
| dc.contributor.author | Gal, Uri | |
| dc.contributor.author | Brunk, Jens | |
| dc.contributor.author | Gilchriest, Ben | |
| dc.contributor.author | Ord, Robert | |
| dc.contributor.author | Tong, Jo-An | |
| dc.date.accessioned | 2014-06-06 | |
| dc.date.available | 2014-06-06 | |
| dc.date.issued | 2014-07-15 | |
| dc.identifier.uri | http://hdl.handle.net/2123/10603 | |
| dc.description.abstract | This report analyses the state of digital commerce among Australian retailers, based on a study of 52 companies across 10 retail subsectors benchmarked against international market leaders. It conceptualises digital commerce across four dimensions, informational, transactional, relational, and social, and distinguishes between execution (information and transactions) and engagement (relationships and social interaction). | en |
| dc.language.iso | en_AU | en |
| dc.publisher | University of Sydney, Business School and Capgemini | en |
| dc.relation.ispartofseries | ADTL | en |
| dc.relation.ispartofseries | 2014-01 | en |
| dc.rights | Other | en |
| dc.subject | Retail | en |
| dc.subject | Digital Commerce | en |
| dc.subject | Online shopping | en |
| dc.subject | e-commerce | en |
| dc.subject | social commerce | en |
| dc.subject | Market Study | en |
| dc.subject | Benchmarking | en |
| dc.subject | Web 2.0 | en |
| dc.title | Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap | en |
| dc.type | Report, Technical | en |
| dc.rights.other | Copyright University of Sydney, Business School and Capgemin | en |
| usyd.faculty | University of Sydney Business School, Discipline of Business Information Systems | |
| usyd.department | The University of Sydney Business School and Capgemini | en |
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