Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap
Access status:
Open Access
Type
Report, TechnicalAbstract
This report analyses the state of digital commerce among Australian retailers, based on a study of 52 companies across 10 retail subsectors benchmarked against international market leaders. It conceptualises digital commerce across four dimensions, informational, transactional, relational, and social, and distinguishes between execution (information and transactions) and engagement (relationships and social interaction).This report analyses the state of digital commerce among Australian retailers, based on a study of 52 companies across 10 retail subsectors benchmarked against international market leaders. It conceptualises digital commerce across four dimensions, informational, transactional, relational, and social, and distinguishes between execution (information and transactions) and engagement (relationships and social interaction).
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Date
2014-07-15Publisher
University of Sydney, Business School and CapgeminiLicence
OtherRights statement
Copyright University of Sydney, Business School and CapgeminFaculty/School
University of Sydney Business School, Discipline of Business Information SystemsDepartment, Discipline or Centre
The University of Sydney Business School and CapgeminiShare