Australian Digital Commerce: A commentary on the retail sector

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Open Access

Field	Value	Language
dc.contributor.author	Riemer, Kai
dc.contributor.author	Brunk, Jens
dc.contributor.author	Gal, Uri
dc.contributor.author	Gilchriest, Ben
dc.contributor.author	Ord, Robert
dc.date.accessioned	2013-11-13
dc.date.available	2013-11-13
dc.date.issued	2013-11-19
dc.identifier.uri	http://hdl.handle.net/2123/9540
dc.description.abstract	In this market study we analysed the digital presences of 89 Australian retailers using a catalogue of 63 single items. We find that while Australian retailers have achieved reasonable levels of maturity in the informational and transactional dimensions, and also ventured into the social media space, they are lacking in implementing the relational components of digital commerce. Termed the 'relational gap', this finding points to missed opportunities in building loyalty and lasting relationships with their customers as the basis for repeat purchases and cross selling.	en
dc.language.iso	en_AU	en
dc.publisher	University of Sydney Business School and Capgemini	en
dc.relation.ispartofseries	ADTL	en
dc.rights	Other	en
dc.subject	Retail	en
dc.subject	Digital Commerce	en
dc.subject	Online shopping	en
dc.subject	e-commerce	en
dc.subject	social commerce	en
dc.subject	Market study	en
dc.title	Australian Digital Commerce: A commentary on the retail sector	en
dc.type	Report, Technical	en
dc.rights.other	Copyright University of Sydney, Business School and Capgemini	en
usyd.faculty	University of Sydney Business School, Discipline of Business Information Systems
usyd.citation.volume	2013-01	en