School of Psychology: Recent submissions
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Health-related content in Australian television advertising
Published 2011-01-01Purpose – The purpose of this paper is to explore the proportions of health-related content in non-program time on Australian television, and how this relates to channel, product category, program genre and whether it is ...Open AccessArticle -
An Extension of the Theory of Planned Behavior to Predict Immediate Hedonic Behaviors and Distal Benefit Behaviors
Published 2011-01-01The importance of understanding different behaviortypes is fundamental to changing patterns of dietary consumption toward optimal health. This study investigates fruit and vegetable (F&V) consumption as a distalbenefitbehavior ...Open AccessArticle -
Predicting breakfast consumption: A comparison of the theory of planned behaviour and the health action process approach
Published 2012-05-28Purpose: Breakfast consumption is associated with a range of beneficial health outcomes including improved overall diet quality, lower BMI, decreased risk of chronic disease, and improved cognitive function. Although there ...Open AccessArticle -
The content of compound conditioning
Published 2012-04-01In three experiments using Pavlovian conditioning of magazine approach, rats were trained with a compound stimulus, AB, and were concurrently trained with stimulus B on its own. The reinforcement rate of B, rB, was either ...Open AccessArticle -
Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students
Published 2011-01-01The current study investigated whether binge drinking in female undergraduates could be reduced by the mere measurement effect (MME), and by altering binge drinker prototypes from the prototype willingness model (PWM). ...Open AccessPreprint