The drivers of influenza vaccination in adults: Insights from a national Australian survey

Abstract

Study: Influenza vaccination coverage is suboptimal in the Australian adult population. The National Vaccination Insights Project [1] was established in 2024 to annually measure the behavioural and social drivers of vaccination in the Australian population. Prior to this, while coverage data were used to monitor uptake, there was no systematic data collection to understand the reasons for coverage gaps. The inaugural survey of Australian adults used a globally standardized survey tool [2] adapted for the Australian context to measure constructs related to influenza vaccination within four domains (i) vaccination-related thoughts and feelings, (ii) social processes, (iii) motivation, and (iv) practical issues. This study provides a foundation for ongoing national monitoring of the drivers of influenza vaccination and will help tailor timely strategies to population needs.

Dataset: A de-identified dataset from an online survey conducted in March 2024 with a nationally representative sample of 2,055 Australian adults recruited through an online panel

[1] https://ncirs.org.au/our-work/national-vaccination-insights-project [2] Behavioural and social drivers of influenza vaccination: tools and practical guidance for achieving high uptake. Geneva: World Health Organization; 2025. Licence: CC BY-NC-SA 3.0 IGO.