What Future for Media Industries and Media Industry Studies?

Abstract

This paper explores the future of media industries, focusing on the challenges of measuring media concentration, and transformations brought about by digital platforms and artificial intelligence (AI). It discusses the evolving nature of communication and media studies as interdisciplinary fields, the impact of digital platforms on media production and distribution, the rise of AI and its implications for media industries, and the complex issues surrounding media concentration and power. The paper highlights the changing dynamics of media industries and the need for new approaches to media industry studies which can interpret and navigate these transformations.