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dc.contributor.authorTalati, Z
dc.contributor.authorPettigrew, S
dc.contributor.authorDixon, H
dc.contributor.authorNeal, B
dc.contributor.authorBall, K
dc.contributor.authorHughes, C
dc.date.accessioned2019-08-29
dc.date.available2019-08-29
dc.date.issued2016-12-02
dc.identifier.citationTalati, Z., Pettigrew, S., Dixon, H., Neal, B., Ball, K. and Hughes, C. (2016). Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods? Nutrients, 8(12), p.787. ‌en_AU
dc.identifier.urihttp://hdl.handle.net/2123/21002
dc.description.abstractHealth claims and front-of-pack labels (FoPLs) may lead consumers to hold more positive attitudes and show a greater willingness to buy food products, regardless of their actual healthiness. A potential negative consequence of this positivity bias is the increased consumption of unhealthy foods. This study investigated whether a positivity bias would occur in unhealthy variations of four products (cookies, corn flakes, pizzas and yoghurts) that featured different health claim conditions (no claim, nutrient claim, general level health claim, and higher level health claim) and FoPL conditions (no FoPL, the Daily Intake Guide (DIG), Multiple Traffic Lights (MTL), and the Health Star Rating (HSR)). Positivity bias was assessed via measures of perceived healthiness, global evaluations (incorporating taste, quality, convenience, etc.) and willingness to buy. On the whole, health claims did not produce a positivity bias, while FoPLs did, with the DIG being the most likely to elicit this bias. The HSR most frequently led to lower ratings of unhealthy foods than the DIG and MTL, suggesting that this FoPL has the lowest risk of creating an inaccurate positivity bias in unhealthy foods.en_AU
dc.language.isoen_AUen_AU
dc.publisherMDPIen_AU
dc.rights© 2016 by the authors; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/).en_AU
dc.subjectAdolescenten_AU
dc.subjectAdulten_AU
dc.subjectAgeden_AU
dc.subjectBiasen_AU
dc.subjectChilden_AU
dc.subjectChoice Behaviouren_AU
dc.subjectConsumer Behaviouren_AU
dc.subjectDeceptionen_AU
dc.subjectNutritional Requirementsen_AU
dc.subjectFooden_AU
dc.subjectFood Labellingen_AU
dc.subjectFood Preferencesen_AU
dc.subjectHealth Behaviouren_AU
dc.subjectSurveys and Questionnairesen_AU
dc.subjectYoung Adulten_AU
dc.titleDo health claims and front-of-pack labels lead to a positivity bias in unhealthy foods?en_AU
dc.typeArticleen_AU
dc.identifier.doi10.3390/nu8120787
dc.type.pubtypePublisher versionen_AU


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