Honours Theses and Postgraduate Coursework: Recent submissions
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Unlikely Marriages: An Examination of Customer-Visible Partnerships Between Prestige Brands and Mass-Market Distributors
Published 2009-07-23The prestige goods industry is founded on exclusivity and premium pricing. The challenge for the industry is extracting that premium from the greatest possible number of consumers (the mass-market), while retaining the ...Open AccessThesis -
A New Paradigm of Entrepreneurial Leadership: the mediating role of influence, vision and context
Published 2009-07-23Abstract This research project explores Entrepreneurial Leadership as a new way of understanding the entrepreneur. By exploring this phenomenon, the project aims to help the field of entrepreneurship ...Open AccessThesis -
Large Pure Internet Firms and Theories of International Business: Australia as a Foreign Internet Market
Published 2009-07-23ABSTRACT: Large pure internet firms challenge key assumptions in international business theories. This paper considers the relevance of the eclectic paradigm and ‘born global’ theories to large purely internet based ...Open AccessThesis -
The influence of parents' culture on students' choice of mathematics study in senior years
Published 2009-07-07An extensive body of research exists regarding the factors that influence students’ decisions to study mathematics in senior years. Additionally, there is a significant body of research concerning student enrolments into ...Open AccessThesis -
Beginning Secondary Teachers and Students Assessment: perceptions and experiences of assessment as a pedagogical challenge
Published 2009-07-07This study investigated beginning secondary teachers' perceptions and experiences of student assessment. Three aspects were explored: beginning teachers' perceptions of assessment, the elements of assessment beginning ...Open AccessThesis