Health industries attempt to influence the public through the news media and through
their relationships with expert academics and opinion leaders. This paper reports the
results of a study of journalists’ perceptions of their professional roles and
responsibilities with regard to relationships between industry and academia.
Journalists believed that responsibility for the validity of their reports rested with
academics and systems of peer review. However this fails to account for the extent
these interactions and the failures of peer review. Health journalists’ retention of a
critical stance regarding industry-academia relationships will include advocacy for
and adoption of mandatory reporting of these relationships.