BDES1020 - Continuous City <Penny, Nailau>

Abstract

Architecture Studio 102 BDES 1020 Penny Nailau 310158842 Design Rationale The meticulous process of fashion design begins with initial sketching ideas which are then transformed into reality through the precise and painstaking efforts of a pattern maker. The finished garment would then have to be fitted on a model and revised accordingly. By understanding the layers of input involved in creating a final piece of clothing, I aim to construct Superstudio as a building which reflects on the fashion design process whole catering to a space which allows maximum flexibility as well as comfort for the young and upcoming designers of Madrid. A key aspect in response to this observation was to construct large studio spaces in which designers were able to work freely and creatively. The concept of layers is evident in the form, structure and cladding of the building further emphasising the various steps that a designer would have to undergo in his or her design process. Superstudio is made up of two separate buildings; the preparation site is situated on the right hand side while the showcase area is located on the left. As such this symbolises the two parties involved immediately in the creative process – the fashion designers and the clients. They have differing expectations towards the design layout but needs to establish a connection with each other in order to work towards a common objective. The connecting bridge which is used as the main runway essentially represents this as these two elements can no longer stand separately but rather has to work hand in hand. In such a manner, both the designers and clients are connected intimately through the design process, thus allowing mutual understanding to be formed between the two parties.