DESA1002 'Continuous City' Christa Zacharia

Abstract

The focal point of Tokyo Fashion House is the copper ramp that encompasses and dissects the building to create a unique experience for those entering the retail outlet. As one enters the ramp they are taken into a world quite removed from the hustle and bustle of the streets of Tokyo. Pieces from the latest collection are displayed along the extended entry into the store which allows the client time to absorb and immerse oneself in the designer’s world before entering the first level store. This large open space is flooded with natural light. The unconventional use of the first floor as retail space adds to the intrigue and exclusivity of the range. The ground floor serves as a functional area featuring studio space and meeting rooms while the top level delivers a function area for product launches and in-house entertainment.