Browsing The Daffodil Centre by subject "Advertising as Topic"
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The advertised diet: an examination of the extent and nature of food advertising on Australian television
Published 2013ISSUES ADDRESSED: The aim of the present study was to describe food advertising and expenditure on Australian television, and to conduct an audit to assess what proportion of food and beverage television advertisements was ...Article -
Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research
Published 2014OBJECTIVES: To assess pre-adolescent children's responses to common child-oriented front-of-pack food promotions. METHODS: Between-subjects, web-based experiment with four front-of-pack promotion conditions on energy-dense ...Article -
The effects of television and Internet food advertising on parents and children
Published 2013OBJECTIVE: The current study examined the impact of television and Internet food advertising on Australian parents and children. DESIGN: Parents and their children aged 8 to 14 years were exposed to a television advertisement, ...Article -
The extent and nature of alcohol advertising on Australian television
Published 2012INTRODUCTION AND AIMS: Current alcohol guidelines in Australia recommend minimising alcohol consumption, especially among minors. This study investigated (i) the extent to which children and the general population are ...Article -
Restricting unhealthy food sponsorship: attitudes of the sporting community
Published 2014OBJECTIVES: Sponsorship is recognised as a significant marketing tool and restricting unhealthy food sponsorship of children's sport has been recommended by leading health agencies as a contribution towards preventing ...Article -
The use of negative themes in television food advertising
Published 2012The ability of food advertising to trigger food consumption and influence social norms relating to food consumption has resulted in increasing attention being given to the prevalence and nature of food advertising. The ...Article