The cover of the July/August 2007 issue of the Harvard Business Review
has two phrases that sum up the goals of university-industry
collaboration: ‘Managing for the Long Term’ and ‘Going the Distance’.
Although those phrases were meant for companies, these phrases
accurately reflect what university-industry collaborations and the
University-Industry Demonstration Partnership (UIDP) are all about. Put another way, university-industry collaborations are critical long-term
infrastructure developments. Managing for the long term should be a
goal for all managers of these partnerships.
This chapter addresses a number of topics. First, it discusses recent
initiatives in the United States to strengthen these collaborations,
particularly the University-Industry Partnership Project (UIPP). Then, it
transitions to discuss the UIDP and its first demonstration project—
TurboNegotiator (TN). Lastly, the chapter makes some concluding
observations about the UIDP, TN, and university-industry
collaborations in general.