Identifying a set of line manager personas to guide new product introduction strategy
Field | Value | Language |
dc.contributor.author | Straker, Karla | |
dc.contributor.author | Mosely, Genevieve | |
dc.contributor.author | Wrigley, Cara | |
dc.date.accessioned | 2019-08-08 | |
dc.date.available | 2019-08-08 | |
dc.date.issued | 2019-07-01 | |
dc.identifier.issn | 1087-8572 | |
dc.identifier.uri | http://hdl.handle.net/2123/20871 | |
dc.language.iso | en | en_AU |
dc.publisher | STRATEGY & LEADERSHIP | en_AU |
dc.title | Identifying a set of line manager personas to guide new product introduction strategy | en_AU |
dc.type | Article | en_AU |
dc.subject.asrc | FoR::120302 - Design Innovation | en_AU |
dc.identifier.doi | https://doi.org/10.1108/SL-04-2019-0064 | |
dc.type.pubtype | Publisher's version | en_AU |
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