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dc.contributor.authorStraker, Karla
dc.contributor.authorMosely, Genevieve
dc.contributor.authorWrigley, Cara
dc.date.accessioned2019-08-08
dc.date.available2019-08-08
dc.date.issued2019-07-01
dc.identifier.issn1087-8572
dc.identifier.urihttp://hdl.handle.net/2123/20871
dc.language.isoenen
dc.publisherSTRATEGY & LEADERSHIPen
dc.rightsOtheren
dc.titleIdentifying a set of line manager personas to guide new product introduction strategyen
dc.typeArticleen
dc.subject.asrcFoR::120302 - Design Innovationen
dc.identifier.doi10.1108/SL-04-2019-0064en
dc.type.pubtypePublisher's versionen
usyd.facultySydney School of Architecture, Design and Planningen


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