Celebrity chefs: class mobility, media, masculinity

Abstract

There is an unprecedented construction of contemporary celebrity unique to the figure of the chef. This thesis considers the position of chefs in celebrity culture, and the construction of a particular kind of authoritative celebrity identity, with an emphasis on empirical research. I examine the effects of celebrity culture on the work of chefs and in terms of gender, taste, and class. I argue that the commercial kitchen is a space that institutionalises masculinity, and that popular media and celebrity culture augment the process of institutionalisation. This thesis also considers the production of economies of cultural capital across different platforms and in different forms. I position social media as a key site that produces global economies of cultural capital, and that facilitates diverse modes of consumption and production of cultural capital. Celebrity culture has altered the way chefs are perceived by consumers and the media. In response to celebrity culture, chefs’ work has moved outside the kitchen and is becoming increasingly abstract. Intellectual labours enable class and social mobility and articulate taste, positioning celebrity chefs as middle class rather than working class. Celebrity chef culture has created what I call the ‘chef economy’, within which restaurants trade on the brand and celebrity status of their chefs. This thesis provides a close examination of celebrity chef culture, drawing on principles of ethnographic research and one-on-one interviews with chefs who have extensive experience working with popular media and have negotiated celebrity culture in their work. My ethnographic approach and empirical research responds to suggestions for more empirical data in celebrity studies (Ferris 2010; Turner 2010b, 2013). Through developing a multimedia, multi-sited ethnography, in addition to in-depth interviews with chefs, I offer a discussion on the changing nature of celebrity culture and the changing labours of the chef.