Browsing by author "Ellison, Adrian B"
Sort by:
Title A-Z
-
Value creation using social media in a virtual business model: how Amazon approaches customer service on twitter
Bhattacharjya, Jyotirmoyee; Tripathi, Sonali; Ellison, Adrian B; Kitratporn, NuntikornPublished 2014-10-01With the growing popularity of social media sites, consumer-focused businesses across industry sectors have started conducting both promotional activities and customer service related interactions via the same platforms. ...Open AccessWorking Paper
Sort by:
Title A-Z