• Social countermarketing: brave new world, brave new map 

      Bellew, William; Bauman, Adrian; Freeman, Becky; Kite, James
      Published 2017-04-10
      Purpose – Conceptual advancement underpins the progress of social marketing and countermarketing research but has been neglected in recent years. This paper aims to describe a new integrative framework of social countermarketing ...
      Open Access