Browsing University of Sydney Business School by author "Rhodes, Jo H"
Lok, Peter CW; Cheng, Vincent TP; Rhodes, Jo H; Asano, GlennPublished 2012-04-01This research investigates how online customer reviews, a particular form of electronic word of mouth (eWOM), affect consumer decision-making (willingness to purchase) during a first time purchase of services or products. ...Open AccessWorking Paper
Lok, Peter CW; Loh, Wilson Wee-Seng; Rhodes, Jo HPublished 2012-07-01This study examines the relationship between outsourcing motives, supplier-customer relationship and perceived value in non-core service outsourcing. That is, key factors responsible for supplier-customer relationship which ...Open AccessWorking Paper