• 4d’s Of Taxi Fares: A Behavioural Model For The Ict Age 

      Mahalingam, P; Supriya, Dr M V
      Published 2007-01-01
      Price influences the behaviour of people. It follows that the quality of a taxi service and the behaviour of the driver depends on the fare structure. This paper finds that the contribution approach to pricing as opposed ...
      Open Access
      Conference paper