Browsing by author "Jalali, Marjan S."
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Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level
Jalali, Marjan S.Published 2011-08-01While many persuasive communications tend to be perceived as increasing consumer choice, others, such as public service announcements, more or less forcefully restrict that choice. This research examines the effects of ...Open AccessThesis
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