https://hdl.handle.net/2123/6276 2026-06-11T09:01:26Z 2026-06-11T09:01:26Z Bodmer, Milena Martins, Jorge Antônio https://hdl.handle.net/2123/6285 2026-05-05T12:32:03Z 2003-01-01T00:00:00Z

Transport Service Quality And Social Responsibility Through The Relationship Marketing Bodmer, Milena; Martins, Jorge Antônio This paper focuses on marketing for passenger transport based on the research concerned with urban sustainable development and mobility issues and it is oriented to the conceptual discussion of Relationship Marketing to be adopted in transport policy in consonance of another productive sectors. At first, there are made comments on reasons for development of marketing strategies applications, necessary all over the world. Although some differences between the developed and developing countries are picked out, it becomes evident that new approach for marketing passenger transport is necessary and quite urgent, giving that it should be oriented not only to the market behavior, but also it should involve different actors being called to social accountability. A short review of state-of-the-art and state-of-the-practice in transport marketing, analyzing some critical aspects inherited to the transit service marketing, provides also comments on outstanding importance of social and economic activities as determinants for travel needs and travel behavior. In this context it is brought up a concept of Relationship Marketing, conceived from service marketing field. The main characteristics of this concept consist in pro-active behavior of different, public and private actors, including consumers, local communities, public agencies, transit operators, and non transport businesses. This kind of co-marketing, based on partnership, results in provision of service packages, comprising basic, facilitating, and supporting services, adapted to the clientcitizens needs, trying to retain them on transit. This approach, build on spatial activities network partnership, seems to have a good potential for urban management applications. There is also commented an Integrated Mobility Management Model based on Relationship Marketing, which tripartite framework should articulate management of activities production and accessibility production, both oriented to the client-citizens consumption and welfare. Workshop B

2003-01-01T00:00:00Z Marar, Jose Ricardo Lemgruber, Marco Aragão, Joaquim José Guilherme de https://hdl.handle.net/2123/6282 2026-05-05T12:32:11Z 2003-01-01T00:00:00Z

Legal Issues Surrounding Public-Private Partnerships (Ppp) In Transport Projects Marar, Jose Ricardo; Lemgruber, Marco; Aragão, Joaquim José Guilherme de In Brazil, the improvement of the efficiency of public transport systems requires the use of Public- Private Partnerships for promoting competitiveness and delivering modern and high quality public services. Experiences from European countries have shown advantages and disadvantages of using PPP in transport projects. Lack of financing in transport infrastructure could deliver opportunities for testing this mechanism in developing countries. The main aim of this study is to understand the crucial role that legal analysis plays in developing new financing transport projects. The paper concludes with a discussion of legal issues in international experiences in the field of infrastructure concession. Workshop D

2003-01-01T00:00:00Z Naudé, Louis https://hdl.handle.net/2123/6280 2026-05-05T12:32:13Z 2003-01-01T00:00:00Z

The People And Customer Effects Of Bus Reforms In South Africa Naudé, Louis Bus reforms in South Africa have had a dramatic impact on people (employees) and customers (passengers), especially during the last five to ten years. These so-called soft issues are sometimes overlooked in favour of the policy and structural issues. The main focus of this paper is on the people and customer effects of the bus reforms and not on the operational effects. These effects also had an impact on travel patterns, service levels, etc and although customers were on the receiving end of such changes, most of these issues fall outside the scope of this paper. An attempt is made to critically evaluate these effects and to propose solutions. The following are some of the more important effects that have become noticeable throughout the commuter bus industry: · Pre- and post tender pressures resulted in a substantial rationalisation of services and organisations. · The demarcation of tenders resulted in smaller operating entities, which in turn have a dramatic impact on people and management practices. · Large numbers of people were retrenched. Managing a downsized operation has become the key challenge. · Manpower costs have become a source of competitive advantage to secure tenders with negative effects on the continued employment of high calibre staff. · Organised labour fiercely resists reforms that could lead to further job losses and practices that weaken the position of employees. · Former training and development functions were severely rationalised or discontinued as a result of cost pressures. · Accelerated Black Economic Empowerment (BEE) has become a national policy focus. The industry made considerable progress on the BEE agenda. · The penalty system of tendered contracts redefined customer focus. · Fewer people employed in the bus industry and more demanding customers have become the key challenges. Proposed solutions include closer cooperation with organised labour, replacement of a career orientation with an entrepreneurial orientation, accelerated training and development, reassessment of the impact of lower remuneration, full implementation of the tender system, multi skilling, more focused customer care training and further research to substantiate the people and customer effects of bus reforms. Workshop E

2003-01-01T00:00:00Z Klarmann, Jürgen https://hdl.handle.net/2123/6284 2026-05-05T12:32:10Z 2003-01-01T00:00:00Z

Tendering problems of suburban rail systems Klarmann, Jürgen Workshop A

2003-01-01T00:00:00Z Jansson, Kjell https://hdl.handle.net/2123/6283 2026-05-05T12:32:06Z 2003-01-01T00:00:00Z

Optimal Pricing And Financing Of Rail Passenger Services 021207 Jansson, Kjell Workshop D

2003-01-01T00:00:00Z Müller, Alberto https://hdl.handle.net/2123/6286 2026-05-05T12:32:05Z 2003-01-01T00:00:00Z

Argentina: Regulatory Reform In Intercity Bus Transportation - Impacts And Issues Müller, Alberto Workshop F

2003-01-01T00:00:00Z Gleijm, Arthur https://hdl.handle.net/2123/6281 2026-05-05T12:32:08Z 2003-01-01T00:00:00Z

Introducing market forces in public services in transport in an enlarged Europe Gleijm, Arthur Workshop D

2003-01-01T00:00:00Z Hulleman, Rob https://hdl.handle.net/2123/6287 2026-05-05T12:32:07Z 2003-01-01T00:00:00Z

Public Transport The Comprehensive And Cooperative Approach Of Almelo, The Netherlands Hulleman, Rob Workshop E

2003-01-01T00:00:00Z